What
is Pay Per Click?
Pay
Per Click is a type of advertising where the end result is
a visitor who's looking for your product or service visits
your web site from an advert usually displayed on the first
page of search results.
Click
Here for FREE Google AdWords Account Review and FREE Management
offers!
Example of how Pay Per Click Works:
Mr Smith is looking for mortgage on
Google.
1.
Mr Smith is looking for mortgage on Google |
2.
He types in: "best
rate mortgage" |
3.
Adverts appear at the top and to the side of the natural
results |
4.
He chooses an advert and clicks on it |
5.
Mr Smith is directed to the advertisers web site |
6.
The advertiser is charged for the click |
7. He finds the mortgage he's looking for and makes
an enquiry |
8.
The mortgage broker makes a sale from the advert |
Click Here For
A Graphical View Of The Process
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What
is SEO?
SEO is short for Search Engine Optimisation. Some search marketing
companies offer a service where they modify the code in your
web site to gain a top position within the natural search
results.
Search Engine Optimisation is probably best performed at a
design stage of your web site and good advice is to select
a web site designer that can prove they have other web sites
that they have designed also highly ranked by Google, Yahoo
and MSN.
At ExtraClicks we do not beleive this can be easily or affordably
achieved which is why we focus on paid inclusion.
To be listed at the top of search engine results in the standard
list can take a long time and even then it's not guarenteed
as there are usually much bigger companies who have been at
the top for years and are not easily moved!
However, we are able to offer a service that maximises your
chance of being listed higher than your current position editing
the html of your web site and integrating metatags, alt tags
and tidying the code to conform more closely to the W3C standard..
There are usually many changes that can be made to a web site
to optimise it's position within search engines. For more
information click on ExtraClicks Search Engine Optimisation
please contact us.
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